Info PR: ? I: ? L: ? Cached: ? I: ? L: ? LD: ? I: ? Rank: ? Age: ? IP: 174.120.153.222 whois source Robo: ? Sitemap: ? Rank: ? Price: ? C: ? apps4rent main page Links: 30|3 Density
Internet Marketing Glossary
Web Design, Ecommerce and Internet Consulting Services San Diego
home internet marketing website design services blog contact888.327.0773
Internet Marketing and Website Design home page
Internet Marketing & Website Design
Internet Marketing Glossary
In its short history, Internet marketing industry has created a large number of technical terms. Here I am sharing definitions on some of these most commonly used terms to help business owners and beginning online entrepreneurs to quickly cut through the technical mumbo jumbo created by the wordy Internet marketing community.
Anchor, anchor link – a link which points to a specific element on the web page.
Backlink, back-link – a link which points to the website from outside sources (other websites)
Broken link – a link which does not point to the destination it targets
Cloaking – presenting one version of a web page to a search engine and another to a website visitor through the use of a specially design “sniffing” script or a program. This script is able to recognize the source from which request to view a page is generated. If script determines that it is a search engine spider, then version A is displayed, all others will see a version B. Cloaking considered to be a non-valid SEM technique and if detected, can result in penalties and even website being banned from search engine altogether.
Contextual marketing – targeted promotion of products or services based on consumers’ interest. Internet provides advertisers with information on circle of interests of internet users. Contextual marketing online has become one of the major driving sources behind internet marketing. Example, Google’s Gmail where email recipients see advertisement based on the keywords containing in the body and subject of the email.
Conversion ratio – Number of closed online sales divided by the number of hits or website (landing page) visits. Conversion ratio could be applied to subscriptions, email address harvesting or other online business goals.
CSS – Cascading Style Sheet – a document which communicates to the web browser how to display web page elements, it also may affect element behavior. Most effective use of cascading styling is creating external style sheets and linking them to related web pages.
Domain Name – website name – Domain name is or URL (Universal Resource Locator) is a unique name containing alphanumeric characters and attached to a certain IP address. While IP addresses are represented in numbers, domain names allow people to use words for more convenient identification of the websites. All domain names must be unique.
Duplicate Content – indicates identical or even similar content on different websites and results in penalties from search engines.
Email marketing – business promotion through the use of email broadcasts. Email marketing takes many forms and has become one of the preferred methods of unscrupulous online marketers resulting in spam. There are laws to protect consumers from spam abuse.
External links – links pointing to a website from outside sources
High quality links – links from highly ranked relevant websites
Hit – a single visit of the web page generated by the human or search engine spider or automated program
Host / webhost / hosting server – a computer on which your website content resides allowing online visitors to visit your web pages.
Impression – a single view of the web page or an advertisement by the Internet user. The term “impression” is used to calculate paid marketing fees as well as estimate internet traffic.
Internal links – links within a single website
Internet Marketing – a broad term, refers to business promotion online through the use of all or selected internet technologies.
Internet Traffic – A number of URL requests during specific timeline in defined Internet networks.
IP address – Internet Protocol is a unique numeric address identifying any device connected to the Internet. IP address allows creation of a unique domain name for every website.
IP delivery – This process is similar to some forms of what is known cloaking. IP delivery is a system of fetching content to users based on their IP address. If you live in San Diego and you type in a keyword “coffee” you will be surprised to see results for local coffee houses. How does Google know where you are? IP address. Every time you request to view a web page, first you send some information from your computer and this information carries your IP address which indicates your geographical location. This method is being used not only by Google but by many internet marketers.
Keyword – a word used to define search criteria utilizing search engines.
Keyword Phrase – a combination of words of which a particular search query consists.
Keyword stuffing – excessive use of keywords in the content of the web document which commonly results in penalties by the search engines.
Landing Page – a web page which is designed to sell products,ervices or subscriptions. Landing pages are specifically design for paid online marketing such as PPC.
LCI – Latent Semantic Indexing – use of related words or expressions to determine text relevancy through the use of advanced logarithms. Currently used by the search engines to determine the value of published content.
Link bait – strategies to acquire incoming links to the website.
Link building – a part of SEO process where website visibility and ranking is positively affected through combination of strategies of internal and external link building. Gathering links from other websites.
Link juice – expression refers to overall quality or “weight” of the incoming link to your website. All outside links pointing to a certain page of your site affect your page score in the eyes of the search engines. High quality links considered to have more “link juice”.
Long tail keyword – aka, keyword phrase, where several words are used to specify the search query
Low quality link – links from low-ranked or irrelevant websites
Market analysis – In terms of e-commerce, a process through which one identifies online market value, competition and marketing strategies
Market value – in Internet commerce this expression refers to a number indicating monetary volume of total goods sold in a particular market segment in a defined time span. For example, market value of baby clothes sold in one year equals $1.3 billion.
Meta tag – information enveloped in the HEAD portion of an HTML document (a web page) providing instructions to a search engine on how to better catalog this document.
Nofollow link – link which will not help targeted website in rankings. Such links are present in many social media sites, prohibiting posters to boost their website rankings by simply pasting links to their websites.
Off-page SEO – Entire website search engine optimization techniques which includes interlinking, site structure aka “content silo development” as well as development of back links.
On-page SEO – Search engine optimization techniques applied towards a specific web page which includes optimization of title tag, description, keyword strategies, links, images and alt tags, text emphasis and other web page elements.
Organic Search Results – Also known as natural search results, entrees or SERPs appearing on the left side of the search engine page results. These entrees achieved through SEO techniques and do not involve paid advertising. Positioning is based on relevance which is calculated by the search engines and depends on a vareity of factors.
Page Rank – a hypothetical value of a web page. In theory, page rank reflects the Google score of how valuable the information on the page is. In reality, page rank is not a true reflection of the page value. Google describes its page rank as for “entertainment purposes only”.
PPC – Pay-Per-Click – Paid online marketing option where advertiser pays for every click received on the ad or banner. Most popular PPC option is AdWords by Google.
Redirecting – an instruction telling a search engine to go into another page. This is a viable technique because search engines cash or save certain information about your website. If you remove the page or make changes to your website, since last time search engine indexed your pages, it is a good policy to instruct a search engine to go to another related page. This process can be compared to updating geographical maps to provide accurate directions.
RSS – referred to as Really Simple Syndication or Rich Site Summary. This allows subscribers to get laters updates from a specific website.
Search Engine – a computer or a network of computers which catalogs information accessible through Internet and displays that information to internet users at the time of a search query. Search engines “decide” what information to display using sophisticated protected logarithms. The big three search engines are: Google, Yahoo, and Bing.
Search Engine Marketing – SEM – A part of the Internet Marketing dealing with business promotion through search engines. SEM deals with “organic” website positioning through SEO (Search Engine Optimization) of the website and with paid online advertisement also known as PPC (Pay Per Click) formula and contextual advertising.
Search Engine Optimization – SEO – a process which includes multiple tasks helping a website to increase its visibility online and bring targeted traffic of visitors to the website.
Search Engine Spider – A computer program deployed by the search engines to collect data from the internet.
Search engine submission – online request to a search engine to catalog your website or a web page.
Search term – or search query, a single word or a selection of words used during a search query.
SERP – A Search Engine Result Page or a list of entrees returned by the search engine in response to a search query.
Social media marketing – a specific online marketing strategy based on utilization of online social media sites i.e. Twitter, Digg, YouTube, StumbleUpon, etc.
Web Analytics – Analysis of the website or marketing campaign performance through use of Internet technologies.
Website Traffic – A number of visitors to a specific website or a page during defined period of time
Website Usability or web page usability – Refers to functionality and user friendly enviroment of the page or a website.
Content on this page requires a newer version of Adobe Flash Player.
Get Adobe Flash player
Internet Marketing
San Diego
Internet Marketing San Diego
How Internet Marketing Works
Market Analysis
Keyword Research
Social Media Marketing
Link Building
SEM, PPC and Contextual Marketing
SEO for Small Business
Internet Marketing Glossary
Web Analytics for Small Business
Affiliate Marketing
San Diego Internet Marketing Solutions
Internet Marketing Blog
Website Design San Diego
San Diego Small Business Website Design
Website Redesign
Design Services San Diego
Commercial Web Design Principles
Website Design and Online Media
Website Design Advice
Web Development
Web Development Services
Services
Full List of Services
Short List of Services
Site Info
Internet Marketing Glossary
RSS
Site Map
Privacy Disclaimer & Copyright Statement
Internet Marketing
Website Design
Web Development
Full List of Services
Internet Marketing
Internet Marketing San Diego
How Internet Marketing Works
Market Analysis
Keyword Research
Social Media Marketing
Link Building
SEM, PPC and Contextual Marketing
SEO for Small Business
Internet Marketing Glossary
Web Analytics for Small Business
Affiliate Marketing
San Diego Internet Marketing
Internet Marketing Blog
Website Design
San Diego Business Website Design
Website Redesign
Design Services San Diego
Commercial Web Design Principles
Website Design and Online Media
Website Design Advice
Website Design Small Business
Site Info
Short List of Services
follow me on Twitter Follow me on Twitter
Privacy and Copyright
RSS
Site Map
Contact
Tel. 888. 327. 0773
Internet Marketing Facts
Internet industry introduces more new technical expressions, acronyms and slang than any other industry or a branch of science.
Internet Marketing & Website Design San Diego, All Rights Reserved, 2009
Recent Comments